BODYARMOR expands portfolio and enters rapid rehydration category with launch of BODYARMOR FLASH I.V.
BODYARMOR Sports Nutrition announced the launch of its first-ever rapid rehydration beverage, BODYARMOR Flash I.V. Designed to deliver the latest in active hydration and functionality for consumers without compromising on taste, …
Latest innovation offers added functionality for consumers with great-tasting formula
BODYARMOR Sports Nutrition announced the launch of its first-ever rapid rehydration beverage, BODYARMOR Flash I.V. Designed to deliver the latest in active hydration and functionality for consumers without compromising on taste, BODYARMOR Flash I.V. is scientifically formulated to ensure the perfect balance of carbohydrates and electrolytes for faster absorption and replenishment.
Developed with the same great-tasting, coconut water base as BODYARMOR Sports Drink, BODYARMOR Flash I.V. offers consumers the ability to refuel, replenish and recover with more electrolytes than the competition, added functionality with Zinc, Vitamins B and C to support a healthy immune system, and the same BODYARMOR promise of no artificial flavours, sweeteners, or dyes.
BODYARMOR Flash I.V. comes in a 20 oz, square bottle and contains over 2200 mg of electrolytes – more than traditional sports drinks – for rapid and sustained rehydration for quick recovery. BODYARMOR Flash I.V. will launch in four great-tasting flavours including Grape, Strawberry Kiwi, Orange, and Tropical Punch. New packaging for BODYARMOR Flash I.V. will feature vibrant flavour colours and highlight key functional benefits to create an eye-catching lineup at retail.
Launching in retail stores regionally this May, BODYARMOR Flash I.V. will be available in-stores nationwide and online via Amazon nationally in 2024. In support of BODYARMOR Sport Nutrition’s first new product offering in more than two years, the brand will feature BODYARMOR Flash I.V. in a variety of social media extensions, OOH media, retail activations, and sampling events in local markets across the US.